Here you’ll find a list of the best new betting sites to launch on the internet. Unlike other websites I still hold these new bookies to the same high standards as the more established ones which means that even though they’re new, they’re not going to do a runner with your money. In many cases they are simply new brands run by existing bookmakers, or a new sports betting section added to an online casino.

New Online Bookies

138Bet Screenshot


138Bet is a brand owned by Xela Holdings Limited, a company that actually has three different online companies based on the Isle of Man. They originally aimed themselves at the Asian market and it was only after they’d successfully established themselves there that they decided to try to win over UK customers. One of the ways that they got their name out and about was by sponsoring Watford Football Club, with their association with the Hornets beginning back in 2013.

Their sports coverage is solid if not exceptional. They cover all of the main sports that a UK-based punter is likely to want to have a flutter on, including football, tennis, rugby and horse racing. There are also a fair few more random sports on their list, should you be the kind of person that likes to branch out into different areas of the betting world. They offer both Cash Out and Partial Cash Out of bets, which is a feature I’ve long been a fan of, and their Live Betting platform takes a lot from the Asian market. I have no hesitation at all in recommending them to you, so I’d suggest you give it a go and see how you get on!

T&Cs Apply 18+
32Red Screenshot


Purchased by Kindred Group for around £176 million in February of 2017, 32Red has had a sportsbook of some kind or another since 2007. They sold their first attempt at one to Stan James and ran their second sports site as something of a side project until deciding to revamp it in 2014. That was also the point at which the company decided to integrate the sportsbook with their online casino, the thing that had helped them to gain a reputation as a trustable brand in the world of online betting. Their casino is excellent, offering around five hundred different games that bettors would love to play.

When it comes to their sports coverage things aren’t quite as all encompassing. Some bookmakers would offer you odds on which fly will be the next to leave the window if they could, such is their desperation to appear to cover anything and everything. 32Red have been far more discerning, limiting themselves to just ten sports that they’ve covered in as much detail as possible. If you’re the sort of punter that wants to bet on the most random of things then it’s fair to say they’re not the bookmaker for you. If, on the other hand, you like the most popular sports, such as football, tennis, horse racing and rugby, then you’ll be pleased by what they have to offer.

T&Cs Apply 18+
Mobilebet Screenshot


Owned and operated by Co-Gaming Limited, Mobilebet is the sister site of ComeOn and is one of the companies I like to think of as a jack-of-all-trades bookmaker. That is to say, they cover pretty much all of the sports that you might want to bet on and do so with a decent amount of depth. If you’re a football fan then you’re likely to be particularly pleased with what they offer, especially when it comes to their In-Play betting and the combination of that with their Cash Out feature.

The major thing about Mobilebet that simultaneously sets them apart from some of their competitors and also makes them a company worth using is the fact that their entire operation is geared towards customers who want to bet on the go. Obviously that influenced their name, but more importantly than that it has influenced the way that they set up their site. It is fine to use on a desktop but it really comes into its own when viewed on the likes of a mobile phone or tablet. The app is well worth taking a look it if you enjoy betting whilst you’re on the move.

T&Cs Apply 18+
RaceBets Screenshot


RaceBets is that rare example of a bookmaker that does exactly what it says on the tin. Unlike most bookies that cover pretty much any sport you can think of, RaceBets only offer betting on horse racing. At some point in the future they might at greyhound racing but, at the time of writing, it’s about the Sport of Kings and nothing else. That allows them to delve deep into their coverage and it’s definitely the punter that benefits.

From Racing Post tips through to blogs on the different horse racing styles, new bettors will find there’s plenty of info on the site to help them get to grips with betting on horse racing. The company itself was formed in 2005 and quickly became Germany’s biggest bookie. They established themselves in the UK in 2012 and offer more than 250,000 races for their customers to bet on every year. When it comes to betting on a specific sport you’ll find that RaceBets coverage is up there with the very best of them.

T&Cs Apply 18+
Royal Panda Sports Screenshot

Royal Panda Sports

If you’ve placed bets with the likes of Ladbrokes and William Hill in the past then you’ve been working with companies that have long been established in the market. They were founded before betting was even a commonplace thing in the UK and have grown as the industry as a whole have grown. Royal Panda Sports is the antithesis of this, having been founded as an online casino around a decade ago and only establishing a sportsbook in 2017. They’ve certainly earned their stripes as a company to be trusted, however, with their casino amongst the most respected anywhere online.

If you’re looking for something a little bit different from the run-of-the-mill, do everything the same as each other bookies out there then this is the company for you. As well as offering odds on all of the usual sports, they also cover more than a few unusual offerings. Did you know that you could bet on World of Warcraft competitions, for example? How about biathlon or floorball? I wasn’t aware that either of the last two were even sports, let alone that I could have a flutter on them. Royal Panda Sports’s origin as an online casino means that they approach the sports betting world from a totally different angle to most bookmakers out there and I think they’re all the better for it.

T&Cs Apply 18+
SportNation Screenshot


Owned by the Swiss-based start-up company Argyll Entertainment, SportNation sets itself apart from its competitors by having a tie up with the loudmouthed former footballer turned presenter Alan Brazil. As well as sharing his opinion on bets, odds and events via blogs and podcasts, the Talksport man also offers chances to meet him and his friends up as prizes every now and then. You can decided for yourself whether or not that’s actually a good thing!

The site launched back in 2016 under the name BetOnBrazil in the hope of gaining some custom ahead of that summer UEFA European Championships, offering nothing but football coverage at the time. Since then, they've rebranded to SportNation and they’ve gone through the slow and steady process of introducing other sports to their sportsbook, starting with the ones they consider to be the most popular. That means that you can also bet on the likes of horse racing, tennis and rugby union, as well as more random sports, such as American football and basketball.

T&Cs Apply 18+